We were very fortunate to have had the opportunity to head up the official GRAMMY® Gift Lounge back in January, along with MTG as the official lounge sponsors.
It was a fantastic opportunity for us to meet countless superstars, up-and-comers and execs from the music world and have the opportunity to show them our technology.
We flew from London feeling excited and a little nervous, wondering how people would react to our latest ring and the technology. Many GRAMMY nominees, celebrities and other VIPs visited our booth with much curiousity. We explained how our ring works and gifted them a ring with $30 credit loaded. We ran a campaign on these rings where any time they were used, regardless of the amount – we donated $1 to the GRAMMY Foundation, to give a little back and help support a great cause.
Three full days of running the booth at the GRAMMY Gift Lounge was absolutely exhausting, but was exhilarating and so much fun meeting all the nominees (and now some winners of course!), Press and other VIPs. We met Ice-T, Shaggy, and Keb Mo amongst many many others. Everyone was really excited to hear about our ring and some even went straight out to buy some coffee or take a taxi in NYC using it.